Hyperion Introduction

1). Hyperion:

Established in 1981, hypeion is a solution provider in the fields of Customer relationship management, Human resource management, Enterprise management, e-business, manufacturing anlytics, Datawarehousing etc.

In e-business solution Hyperion has three components, E marketing analysis, website analysis an e-commerce analysis.

2). E-marketing analysis:

Hyperion e-Marketing Analysis is an analytic application that allows users to understand, manage and control the performance of e-marketing programs and how effectively visitors are being driven to web sites. E-Marketing issues that can be explored, answered and optimized using Hyperion e-Marketing Analysis include: 

• How does reach and frequency of online advertising equate to sales? 
• Do direct email campaigns or direct mail campaigns perform better?
• Which marketing campaigns generate the highest ROI?
• What keywords work most effectively on which search engines?

Hyperion e-Marketing Analysis features a wide range of metrics that allow users to analyze their e-marketing activity by time, campaign, customer segment, site advertised on, and much more. From basic click rates to advanced click rates to sales ratios, Hyperion e-Marketing Analysis guides users to maximize the return on on-line marketing expenditures. 

Hyperion e-Marketing Analysis is integrated with Hyperion Web Site Analysis and Hyperion e-Commerce Analysis so users can "close the loop" among promotional spending, web site activity, and e-commerce performance. 

Hyperion e-Marketing Analysis is built on open, scalable, cross-platform technologies and is deployable over intranets, extranets and the Internet. The interactive graphical user interface supports both 32-bit Windows clients and Java-enabled web browsers.

3). Hyperion Web Site Analysis:

Hyperion Web Site Analysis is an analytic application that allows users to understand, manage, and optimize the experience of visitors to web sites. Hyperion Web Site Analysis also includes comprehensive measurements and analyses of the technical performance of web sites. A wide range of issues that can be explored, answered and optimized using Hyperion Web Site Analysis include: 

• What patterns are discernable in the makeup and behavior of web site visitors?
• Which segment of affiliate networks drive the most traffic to the web site?
• Given historical trends for past product launches, what traffic is forecasted an upcoming product launch?
• Which competitors are accessing the web site and what areas are they visiting?
• How are web servers, internal networks and Internet connections performing?

Hyperion Web Site Analysis features a wide range of metrics that allow users to analyze web site activity by time, user segment, company name, referring URL, by product or service interest etc. From page views, average number of visits, trending response time, percentage change in average pages served etc, Hyperion Web Site Analysis guides users to optimize the performance of web sites and the experience of on-line visitors.

Hyperion Web Site Analysis offers very fast response time and scales from analysis of a single web server to networks of thousands of web servers generating hundreds of gigabytes of web logs per month.

Hyperion Web site Analysis supports all leading web servers; is built on open, scalable, cross-platform technologies; and is deployable over intranets, extranets and the Internet. The interactive graphical user interface supports both 32-bit Windows clients and Java-enabled web browsers.

4). e-commerce analysis:

Hyperion e-Commerce Analysis is an analytic application that allows users to understand, manage, and optimize on-line selling. A wide range of issues that can be explored, answered and optimized using Hyperion Web Site Analysis include: 

• Which customers are most and least profitable?
• What is the conversion rate for cross-selling?
• How is the average sale size changing over time?
• What is causing shopping cart abandonment?

Hyperion e-Commerce Analysis features a wide range of metrics that allow users to analyze e-commerce activity by time, customer segment, location, customer attribute, product etc. From sales trends, average basket revenue, customer lifetime value, customer profitability etc, Hyperion e-Commerce Analysis helps users maximize revenue and profitability from e-commerce initiatives.

Hyperion e-Commerce Analysis is built on open, scalable, cross-platform technologies and is deployable over intranets, extranets and the Internet. The interactive graphical user interface supports both 32-bit Windows clients and Java-enabled web browsers.

5). Hyperion MBA: Online Business Analysis

Hyperion MBA is designed to allow users to make better decisions about their businesses by giving them a better understanding of the many types of information – both internal and external – that are often stored in hard to find or hard to reach locations. Hyperion MBA provides powerful multidimensional analysis and reporting capabilities to support high volume, complex business analysis of metrics such as sales analysis, customer profitability and product line profitability.

It allows analysis in up to 16 dimensions and is suitable for multi-user applications and what-if analysis.

Features:

Hyperion MBA, as an analytic application, provides value along the three dimensions:

• Process support: MBA has built-in “Wizards” that allow end users to create applications based upon predefined business templates.
• Separation of function: User implement MBA “on top” of transactional systems such as SAP or Baan or “alongside” Hyperion Enterprise or Pillar. Users can also analyze data from other data sources( dataware house containing sales, marketing information, etc.)
• Time-oriented, integrated data: MBA supports a time-oriented dimension for analysis by extracting and integrating information from multiple databases. For example, clients can analyze data from customer files at the same time that they access information from financial repositories.

Architecture:

Following figure shows the architecture of Hyperion MBA

Platforms supported:

	Applix TM1 multidimensional engine
Reporting	Can be integrated with cognos powerplay besides it’s own reporting capabilities
OLAP	Follows Microsoft OLE DB standard for OLAP API